By Bonnie S. Benwick, Published: September 6, 2011
Sally Sampson has 21 cookbooks to her credit yet still felt she wanted to do something with food “that mattered.” In 2009, with the aim of addressing childhood obesity in America and with input from the medical community, she shopped around an idea for an illustrated pamphlet about cooking that could be distributed at pediatricians’ offices during wellness checkups.
She got such a positive reception that instead, ChopChop launched as a primarily hospital-backed, nonprofit quarterly magazine in March 2010. First printing: 150,000. Six issues later, its circulation has grown to 530,000, with a Web site at www.chopchopmag.org, greater sponsorship and an unusually interactive readership. It has earned the endorsement of the American Academy of Pediatrics.
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