ChopChopKids Selected for Root Cause Social Innovation Forum

Non-profit publisher of ChopChop Magazine receives a package of consulting, coaching, and in-kind support valued at more than $50,000.

Watertown, MA, December 20, 2013 — ChopChopKids, publisher of ChopChop Magazine, the award-winning, non-profit cooking magazine for kids, has been selected as an “Impact Entrepreneur” for Root Cause’s Social Innovation Forum. ChopChop is one of the six “Impact Entrepreneurs” selected for the 2013-2014 program year (its 10th program year) for a social issue track called “Impact Investing: Connecting Social Enterprises to Capital,” sponsored by the Devonshire Foundation.

“We are thrilled to be selected as an Impact Entrepreneur for this year’s Social Innovation Forum,” said ChopChopKids Founder and President Sally Sampson. “We’re at a critical point in ChopChop’s growth and the timing of this couldn’t be better: the guidance, visibility, and connections we will gain over the next few months will be invaluable.”

Evaluation and interview committees made up of more than 70 social issue experts from the business, government, nonprofit, and philanthropic sectors reviewed upwards of 100 applications to select the winners. They are:

A Little Easier Recovery, Inc. 
Artisan’s Asylum 
ChopChop Kids 
Life Alive 

As an Impact Entrepreneur, ChopChop will receive a distinct package of consulting, coaching and in-kind support from Root Cause and its partners, as well as access to the Social Innovation Forum’s investor community. The Impact Entrepreneurs will be featured at the Social Innovation Forum’s 2nd Annual Impact Investing Forum on April 17, 2014.

The Social Innovation Forum is Root Cause’s demonstration of how resources can be allocated based on performance to accelerate progress on social issues. Since 2004, it has directed close to $14 million in cash and in-kind support to 59 Social Innovators and Impact Entrepreneurs.

About ChopChop 
Endorsed by the American Academy of Pediatrics, ChopChop, The Fun Cooking Magazine for Families, is a nonprofit quarterly food magazine. Published by ChopChopKids, Inc, a 501(c)(3), ChopChop’s mission is to inspire and teach kids to cook and eat real food with their families. ChopChop was recently named the 2013 Publication of the Year by the James Beard Foundation, and is the only non-profit publication to win the award. ChopChop is also the recipient of a coveted gold award from the Parents’ Choice Foundation, the nation’s oldest nonprofit guide to quality children’s media and toys— the only cooking magazine ever to win this designation. To learn more about ChopChop’s mission, and to support the organization by subscribing to ChopChop Magazine or by donating to its cause, please visit Follow ChopChop on Twitter at @ChopChopMag, on Facebook at or on Pinterest at pinterest/ChopChopMag.

About Root Cause 
Root Cause is a nonprofit provider of high-impact and strategic consulting and research services for mission-driven organizations nationwide. Over the past 10 years, Root Cause has improved the performance of nonprofit, public and philanthropic institutions to create enduring social change. For more information, please visit